Free speech video assignment Research Paper Example | Topics and Well Written Essays - 1500 words

Free speech video assignment - Research Paper Example the the promotion of the film and the film, under the First Amendment, are protected speech, and so is the filmmaker, Nakoula Basseley Nakoula, aka Sam Bacile. This paper examines the video and explains whether the filmmaker had a First Amendment right to make the film; it offers a vivid legal explanation as to why the filmmaker First Amendment right cannot be violated. Additionally, the paper looks at how the mainstream American media covered the story, how the United States government treated the issues, the filmmaker’s interpretation and explains how, assuming that I made the film, I would have handled the alleged uproar. The paper also answers the question of whether the U.S government should arrest and criminally prosecute the maker of the anti-muslim film, â€Å"The Innocence of Muslims†. FREE SPEECH VIDEO ASSIGNMENT After the distribution of the â€Å"The Innocence of Muslims†, the anti-muslim video via YouTube, protests ensued in the Middle East, in Cairo , outside the American Consulate, in Libya, which led to the killing of four Americans, among them, the American Ambassador to Libya, Christopher Stevens. ... Additionally, a debate with regards to whether the filmmaker, who joined the ranks of Delph and Jones, had the First Amendment right to make the film. The First Amendment of the U.S constitution establishes protection of individual rights belief, conduct and speech, in other words, rights to freedom of expression and religion. According to Nowak & Rotunda (2004), freedom of expression constitutes the freedom of assembly, freedom of press, to petition and freedom of speech. Therefore, by default, the U.S constitution is set to by all means protect the freedom of speech, even violent and hat filled speech (Cohen, 2012). The filmmaker or producer and the film distributor have the First Amendment right, since the promotion of the film and the film are protected speech and neither the promotion of the film nor the film create something like the infamous â€Å"shouting fire in a crowded theater† (Chertoff, 2012). In determining whether the filmmaker and the film distributor had Firs t Amendment right, it is important to consider whether the film, considered as speech, was intended to incite violence or was an incitement to riots – the film or speech should have not only led to violence, but the filmmaker must have intended the film to incite riots/violence. The â€Å"The Innocence of Muslims†, or the anti-muslim video did produced violence, but it is clear that it was not the filmmaker’s intention for the film to produce violence; the film did not also produce violence immediately. For this reason, the filmmaker has First Amendment rights since the film/speech is protected by the First Amendment. There is no way that the film produced by Nakoula Basseley Nakoula, aka Sam Bacile qualify as an incitement

U.S. health care system Essay Example for Free

U.S. health care system Essay It is desirable to learn lessons from abroad, but well noted that it would be impossible to simply transfer policies from one country to the other. There is no such thing as a perfect finance model. There are many calls to move towards contemporary American free insurance and service market system6. It is argued that if there is no competition, the consumer will continue to be poorly served and second-class treatment will remain. However, many responses listed out the sophisticated problems that have arisen from the American healthcare system. Patient Choice One of the important justifications of the system in the US is greater patient choice. Under the concept of â€Å"money following the patient†, patients would not be constrained by cost considerations when choosing services between private sector providers and public sector providers6. Americans are free in the selection of doctors, standards of services as well as service providers. From the experience of the US, voluntary private insurance permits doctors to offer more expensive services beyond the basic provision. Patients are required to pay out-of-pocket for any extra charges. This kind of rigid payment system actually constrains rather than expands freedom of choice of patients6. Patient choice is expensive and thus is more likely to be restricted, especially when there is cost containment. It is the situation in the US that one of the main functions of HMOs was to introduce a gate-keeping role for GPs and limit the wide choices of specialists inherent in the traditional insurance mechanism11. Efficiency With free choice and free market, people have the incentive for enjoying maximum services and claiming full benefits offered by the insurance scheme. It leads to a demand side moral hazard problem for over-consumption of services which causes market inefficie ncy12. Under the insurance market, hospitals are economic agents that aim at maximizing profits and it will create the supply side moral hazard for over-provision of services. Besides, many patients and providers in the US experience many problems with care co-ordination12. In order to prevent abuses and malpractice, mechanisms for checking and auditing would be necessary, which in turn leads to huge administration costs in the US system. Single-payer models in health insurance encourage cooperation and overcome the problem of inefficiency. The main advantage of single-payer system is that one can enjoy universal coverage at a lower cost than is  attained by pluralistic funding approaches. It avoids adverse risk selection and ensures that no one is uninsurable Equity The level of premiumand co-payment would have great impact to equity of the system. The costs of treating uninsured as free care must be absorbed by the insured via cost shifting, higher premiums or taxes39. If the level of payment becomes heavy burdens to lower income group, it creates disincentives for this group to use the system even they experience genuine needs. Due to this marginalization and exclusion, the premium contributed by the lower income group will indirectly subsidize the services consumed by the high income group. The injustice so created makes worse to the equity in access

appearance vs reality Essay -- essays research papers

Appearance vs. Reality   Ã‚  Ã‚  Ã‚  Ã‚  Things are not always as they appear. You may think someone is a certain way because of how they dress and carry themselves this is called stereotyping. Many people stereotype without even noticing that they are doing it. Everyone has his or her right to first impressions, but stereotyping is wrong. There are many examples of this topic in literature as well as in our society today. The main population accused of stereotyping is teenagers; they are seen as rude and judgmental. For example, in high school the people are divided into groups by how they dress and whom they hang out with. There are the skaters, freaks, preps, snobs, cheerleaders, jocks and nerds. No one person set up these different groups, they came along as the years went by. It is not fair to automatically say someone is a prep or freak by just looking at them; the people in different groups have many of the same characteristics and the same friends. So, how can they be stereotyped if all the groups mingle anyways? Although the teenagers are usually accused of stereotyping, it occurs no matter what age you are. For example, if an adult sees another one dressed in cheaper clothes, they might assume they are poor. Or if someone sees another with real expensive clothes, they assume they are rich. This is a false accusation, because one cannot tell if another is rich or poor by how they dress or what kind of house they live in. Some people like to save money ...

The Metaphors of Conrads Heart of Darkness Essays -- Heart Darkness e

The Metaphors of Heart of Darkness      Ã‚  Ã‚   Within the text of Heart of Darkness, the reader is presented with many metaphors. Those that recur, and are most arresting and notable, are light and dark, nature and Kurtz and Marlow. The repeated use of light and dark imagery represents civilization and primitiveness, and of course the eternal meaning of good and evil. However, the more in depth the reader goes the more complex it becomes. Complex also are the meanings behind the metaphors of nature included within the text. It represents a challenge for the colonists, often also signifying decay and degeneration. Finally Kurtz and Marlow represent imperialism and the colonists. All these metaphors come together and contribute not only to the effect for the reader, but also to the overall meaning.    From the very moment Marlow speaks the reader is presented with light and dark imagery. It should be noted, however, that darkness seems to dominate. The light and dark, being binary oppositions, come to represent other binary oppositions, such as civilized and uncivilized, and of course good and evil. The primitive 'savages' are described as dark, both literally in regards to skin tone, but also in attitude and inwardly. Marlow calls the natives at the first station "black shadows of disease and starvation" (Conrad 20). A little further into the text, Marlow is horrified by what he is seeing, by the darkness he and the reader are being presented with. These are both excellent examples of the negativity towards the natives throughout the book. So, the darkness of the natives is a metaphor for their supposed incivility, evilness and primitiveness. However, if the reader looks a little deeper, they can see that this darkness also ... ...ss: Search for the Unconscious. Boston: Twayne Publishers, 1987. Conrad, Joseph Heart of Darkness. 3rd ed. New York: Norton, 1997 Csicseri, Coreen. "Themes and Structure of Heart of Darkness." Heart of Darkness by Joseph Conrad 6 December 1998. Available:   <http://www.acsu.buffalo.edu/~csicseri/themes.htm> (2 May 2001). Dunson, David. "The symbol of the Wilderness in Heart of Darkness." 3 November 1999. Available   <http://www.rsl.ukans.edu/~dunson/hod.html> (2 may 2001). Harkness, Bruce. Conrad's Heart of Darkness and the Critics. Belmont, Cal.: Wadsworth, 1965. Joseph Conrad: Heart of Darkness, A Case Study in Contemporary Criticism , ed. Ross C. Murfin. New York: St. Martin's Press, 1989. Rosmarin, Adena. "Darkening the Reader: Criticism and Heart of Darkness." ed. Ross C. Murfin. New York: St. Martin's Press, 1989.   

Crucible Allusions

One allusion Miller used is New Jerusalem, meaning the holy city of heaven in the Bible. I believe Miller used this allusion in order to show us how his characters viewed their land in America. They believed that they were the ones who were selected by God to find this New Jerusalem. But I also think Miller had intentions to make this allusion ironic because when they Puritans came to America to pursue religious freedom because they were persecuted for their beliefs in England.However, they also persecuted others for having different religious views because they thought that other religions would corrupt and bring deceitful ideas to their New Jerusalem. I also believe Miller used this allusion to show the vengeance of the Puritans, since they felt the need to persecute because they themselves were persecuted (Miller 1237). Another allusion used by Miller is the use of Lucifer, which is the Devil. I believe Miller used Lucifer as an allusion because he wanted to express the importance that the Devil had on the characters of The Crucible.I think Miller thought this was necessary since it shows that they both need and want someone to blame for everything that is goes wrong in Salem (Miller 1260). They accuse people of being witches, who were there because of Lucifer. The use of this allusion several times throughout the Crucible suggests that the Puritans were kind of obsessed with Lucifer, thus revealing that Miller had high regards for the Salem characters religious beliefs..This also shows that vengeance was very common since envy of the miserable toward the happy resulted in revenge (Miller 1237). Martin Luther, a German theologian who led the Protestant Reformation, was another allusion Miller used in The Crucible. The reason why I believe Miller used Martin was because Martin had an experience that closely resembled that of the Salem witch trials. He too was blamed of being affiliated with Hell and accused of heresy. So Miller wanted to show that trials were not only held in Salem but in other parts of the world.In the case of Martin, he also then accused his enemies of being in an alliance with Hell, similar to how Tituba accused someone else when she was accused (Miller 1260). But for Luther, his case was more complicated in that he thought that he had contact with the Devil and argued theology with him. So I believe this allusion was ultimately used to provide similar examples of the problems that were happening in Salem. The last allusion that Miller uses is the Inquisition.I think Miller used this allusion because it sort of resembles the Salem witch hunts of The Crucible. Instead of only mentioning witch hunts in early America, he shows us other examples of people being accused of wrong doings and then blaming it on others. Pope Gregory IX proposed the Inquisition in 1231 and Catholic judges started accused people of treason and heresy (Miller 1253). In both cases there were deaths because of persecutions. So he wanted us to see the similarities between other cases of accusations, vengeances, fear, and greed.

Hidden Children of the Holocaust - Physical Hiding

Hidden Children of the Holocaust - Physical Hiding Under the persecution and terror of the Third Reich, Jewish children could not afford simple, childlike pleasures. Though the seriousness of their every action may not have been known in absolutes to them, they lived in a realm of cautiousness and distrust. They were forced to wear the yellow badge, forced out of school, taunted and attacked by others their age, and disallowed from parks and other public places. Some Jewish children went into hiding to escape the increasing persecution and, most importantly, the deportations. Although the most famous example of children in hiding is the story of Anne Frank, every child in hiding had a different experience. There were two main forms of hiding. The first was physical hiding, where children physically hid in an annex, attic, cabinet, etc. The second form of hiding was pretending to be Gentile. Physical Hiding Physical hiding represented an attempt to hide ones complete existence from the outside world.   Location: A place to hide had to be found. Through family and friends, information spread through a network of acquaintances. Someone might offer to hide the family for free, others might ask a price. The size, comfort, and security of hiding places varied tremendously. I dont know how the contact was arranged, but there we stayed in what was actually a cabinet, only sixty or seventy centimeters wide. The length of it would have been a couple of meters, because we could all lie on top of each other comfortably. My parents couldnt stand, but I could, and I sort of walked between them. This cabinet was in a cellar, so it was well hidden. Our presence there was so secret, not even the children of the hiding family knew that we were there. That was where we stayed for thirteen months!-Richard Rozen, six years old when went into hiding Children were most often not told about the presence of the hiding place in advance. The location of the hiding place had to remain an absolute secret the ir lives depended on it.Then would come the day to finally move into their hiding place. For some, this day was preplanned; for others, this day was the day they heard word about impending harm or deportation. As nonchalantly as possible, the family would pack a few remaining, important items and leave their home. Daily Life: Each day, these children woke up, knowing that they must be extremely quiet, must move slowly, and that they would not be allowed to leave the confinement of their hiding place. Many of these children would go months, even years, without seeing daylight. In some instances, their parents would make them do a few indoor exercises and stretches to keep their muscles active. In hiding, children had to remain absolutely quiet. Not only was there no running, there was no talking or laughing, no walking, and even no flushing the toilets (or dumping the chamber pots). To keep busy, many children would read (sometimes they read the same couple of books over and over because they didnt have access to any new ones), draw (though the supply of paper was not plentiful), listen to stories, listen to adults talking, play with imaginary friends, etc.  Fear: In bunkers (hiding places within ghettoes) the fear of Nazi capture was very great. Jews hid in their hiding places when they were ordered for deportation. Nazis would go from house to house in search of any Jews that were hiding.   The Nazis looked in each house, looked for fake doors, fake walls, mats covering an opening.   When we got to the loft, we found it crowded and the people very tense. There was one young woman trying to comfort an infant who was crying. It was just a tiny baby, but he wouldnt go to sleep, and she couldnt stop him from crying. Finally, she was given a choice by the other adults: Take your crying baby and leave or kill the infant. She smothered it. I dont remember if the mother cried, but you didnt have the luxury of weeping. Life was so precious and so cheap at the same time. You did what you could to save yourself.-Kim Fendrick, six years old when went into hiding Food and Water: Though the families brought some food and provisions with them, no family was prepared to stay in hiding for several years. They soon ran out of food and water. It was difficult to get additional food since most people were on rations. Some families would send one member out at night in the hopes of catching something. Fetching fresh water was also not easy. Some people couldnt take the stench and the darkness, so they left, but ten of us remained in that sewer - for fourteen months! During that time we never went outside or saw daylight. We lived with webs and moss hanging on the wall. The river not only smelled terrible but also it was full of diseases. We got dysentery, and I remember Pavel and I were sick with unrelenting diarrhea. There was only enough clean water for each of us to have half a cup a day. My parents didnt even drink theirs; they gave it to Pavel and me so that we wouldnt die from dehydration.  -Dr. Kristine Keren, Lack of water became a problem for other reasons too. With no access to a regular supply of water, there was no water to bathe in. Opportunities to wash ones clothes became few and far between. Lice and diseases were rampant. Even though I wasnt eating much, I was being eaten unbelievably. The lice down there were very bold. They would walk out onto my face. Everywhere I put my hand, there was another one. Fortunately, Rosia had a pair of scissors an cut off all my hair. There were body lice too. They would lay eggs in the seams of our clothing. For the whole six or seven months, I was down there in the hole, the only real fun I had was cracking the nits with my thumbnail. It was the only way in which I had even the slightest control over what was going on in my life.-Lola Kaufman, seven years old when went into hiding Sickness and Death: Being completely secluded also had many other problems. If someone got sick, they could not be taken to a doctor, nor could one be brought to them. Children suffered through many maladies that could have been tempered if not controlled by contemporary medicine. But what happened if someone did not survive the illness? If you did not exist, then how could there be a body? One year after Selma Goldstein and her parents went into hiding, her father died. The problem was how to get him out of the house, Goldstein recalled. The people next door and the family across the road were Dutch Nazis. So my father was sewn into a bed and the neighbors were told that the bed had to be cleaned. The bed was carried out of the house with my father in it. Then it was brought to a country estate out of town where a good policeman stood guard while my father was buried. For Goldstein, the normal process of mourning the death of her father was replaced by the horrible dilemma of how to get rid of his body. Arrest and Deportation: Though daily life and the problems they encountered were difficult to deal with, the real fear was being found. Sometimes the owners of the house they were staying in would be arrested. Sometimes there was information passed that their hiding place was known; thus, the need to evacuate immediately. Because of these situations, Jews often moved hiding places relatively frequently. Sometimes, though, as with  Anne Frank and her family,  the Nazis discovered the hiding place - and they were not warned. When discovered, adults and children were deported to the camps. Hidden Identities Just about everyone has heard of Anne Frank. But have you heard of Jankele Kuperblum, Piotr Kuncewicz, Jan Kochanski, Franek Zielinski, or Jack Kuper? Probably not. Actually, they were all the same person. Instead of hiding physically, some children lived within society but took on a different name and identity in an attempt to hide their Jewish ancestry. The example above actually represents only one child who became these separate identities as he transversed the countryside pretending to be Gentile. The children who hid their identity had a variety of experiences and lived in various situations.   Varied Experiences: Some children stayed with their parents or just their mother and lived among Gentiles with their host not knowing their true identity. Some children were left alone in convents or among families. Some children wandered from village to village as a farmhand. But no matter what the circumstances, all these children shared the need to hide their Jewishness.Children Who Could Hide Their Identity: The people that hid these children wanted children that would be the least risk to them. Thus, young children, especially young girls, were the most easily placed. Youth  was favored because the childs past life was short, thus did not greatly guide their identity. Young children were not likely to slip up or leak information about their Jewishness. Also, these children more easily adapted to their new homes. Girls were more easily placed, not because of a better temperament, but because they lacked the tell-tale sign that boys carried - a circumcised penis. No amount of wo rds or documents could cover or excuse this if it were discovered. Because of this risk, some young boys that were forced to hide their identity were dressed up as girls. Not only did they lose their name and background, they also lost their gender. My fictional name was Marysia Ulecki. I was supposed to be a distant cousin of the people who were keeping my mother and me. The physical part was easy. After a couple of years in hiding with no haircuts, my hair was very long. The big problem was language. In Polish when a boy says a certain word, its one way, but when a girl says the same word, you change one or two letters. My mother spent a lot of time teaching me to speak and walk and act like a girl. It was a lot to learn, but the task was simplified slightly by the fact that I was supposed to be a little bit backward. They didnt risk taking me to school, but they took me to church. I remember some kid tried to flirt with me, but the lady we were living with told him not to bother with me because I was retarded. After that, the kids left me alone except to make fun of me. In order to go to the bathroom like a girl, I had to practice. It wasnt easy! Quite often I used to come back with wet shoes. But since I was supposed to be a little backward, wetting my shoes made my act all the more convincing. -Richard Rozen Continually Tested: To hide amongst Gentiles by pretending to be Gentile took courage, strength, and determination. Every day these children came upon situations in which their identity was tested. If their real name was Anne, they had better not turn their head if that name were called. Also, what if someone were to recognize them or question their supposed familial relationship with their host? There were many Jewish adults and children who could never attempt to hide their identity within society because of their outward appearance or their voice sounded stereotypically Jewish. Others whose outward appearance did not bring them into  question  had to be careful of their language and of their movements.Going to Church: To  appear  Gentile, many children had to go to church. Having never been to church, these children had to find ways to cover for their lack of knowledge. Many children tried to fit into this new role my mimicking others. We had to live and behave like Christians. I was expected to go to confession because I was old enough to have already had my first communion. I didnt have the slightest idea what to do, but I found a way to handle it. Id made friends with some Ukrainian children, and I said to one girl, Tell me how to go to confession in Ukrainian and Ill tell you how we do it in Polish. So she told me what to do and what to say. Then she said, Well, how do you do it in Polish? I said, Its exactly the same, but you speak Polish. I got away with that and I went to confession. My problem was that I couldnt bring myself to lie to a priest. I told him it was my first confession. I didnt realize at the time that girls had to wear white dresses and be part of a special ceremony when making their first communion. The priest either didnt pay attention to what I said or else he was a wonderful man, but he didnt give me away.-Rosa Sirota After the War For the children and for many survivors, liberation did not mean the end of their suffering.   Very young children, that were hidden within families, knew nor remembered anything about their real or biological families. Many had been babies when they first entered their new homes. Many of their real families did not come back after the war. But for some  their real families were strangers. Sometimes, the host family was not willing to give up these children after the war. A few organizations were established to kidnap the Jewish children and give them back to their real families. Some host families, though sorry to see the young child go, kept in contact with the children. After the war, many of these children had conflicts adapting to their true identity. Many had been acting Catholic for so long that they had trouble grasping their Jewish ancestry. These children were the survivors and the future - yet they did not identify with being Jewish. How often they must have heard, But you were only a child - how much could it have affected you?How often they must have felt, Though I suffered, how can I be considered a victim or a survivor compared to those who were in the camps?How often they must have cried, When will it be over?

Grumman F4F Wildcat - World War II

Grumman F4F Wildcat - World War II F4F Wildcat - Specifications (F4F-4): General Length: 28 ft. 9 in. Wingspan: 38 ft. Height: 9 ft. 2.5 in. Wing Area: 260 sq. ft. Empty Weight: 5,760 lbs. Loaded Weight: 7,950 lbs. Crew: 1 Performance Power Plant: 1 Ãâ€" Pratt Whitney R-1830-86 double-row radial engine, 1,200 hp Range: 770 miles Max Speed: 320 mph Ceiling: 39,500 ft. Armament Guns: 6 x 0.50 in. M2 Browning machine guns Bombs: 2 Ãâ€" 100 lb bombs and/or 2 Ãâ€" 58 gallon drop tanks F4F Wildcat - Design Development: In 1935, the US Navy issued a call for a new fighter to replace its fleet of Grumman F3F biplanes. Responding, Grumman initially developed another biplane, the XF4F-1 which was an enhancement of the F3F line. Comparing the XF4F-1 with the Brewster XF2A-1, the Navy elected to move forward with the latter, but asked Grumman to rework their design. Returning to the drawing board, Grummans engineers completely redesigned the aircraft (XF4F-2), transforming it into a monoplane featuring large wings for greater lift and a higher speed than the Brewster. Despite these changes, the Navy decided to move forward with the Brewster after a fly-off at Anacostia in 1938. Working on their own, Grumman continued to modify the design. Adding the more powerful Pratt Whitney R-1830-76 Twin Wasp engine, expanding the wing size, and modifying the tailplane, the new XF4F-3 proved capable of 335 mph. As the XF4F-3 greatly surpassed the Brewster in terms of performance, the Navy granted a contract to Grumman to move the new fighter into production with 78 aircraft ordered in August 1939. F4F Wildcat - Operational History: Entering service with VF-7 and VF-41 in December 1940, the F4F-3 was equipped with four .50 cal. machine guns mounted in its wings. While production continued for the US Navy, Grumman offered a Wright R-1820 Cyclone 9-powered variant of the fighter for export. Ordered by the French, these aircraft were not complete by the fall of France in mid-1940. As a result, the order was taken over by the British who used the aircraft in the Fleet Air Arm under the name Martlet. Thus it was a Martlet that scored the types first combat kill when one downed a German Junkers Ju 88 bomber over Scapa Flow on December 25, 1940. Learning from British experiences with the F4F-3, Grumman began introducing a series of changes to the aircraft including folding wings, six machine guns, improved armor, and self-sealing fuel tanks. While these improvements slightly hampered the new F4F-4s performance, they improved pilot survivability and increased the number that could be carried aboard American aircraft carriers. Deliveries of the Dash Four began in November 1941. A month earlier, the fighter officially received the name Wildcat. At the time of the Japanese attack on Pearl Harbor, the US Navy and Marine Corps possessed 131 Wildcats in eleven squadrons. The aircraft quickly came to prominence during the Battle of Wake Island (December 8-23, 1941), when four USMC Wildcats played a key role in the heroic defense of the island. During the next year, the fighter provided defensive cover for American planes and ships during the strategic victory at the Battle of the Coral Sea and the decisive triumph at the Battle of Midway. In addition to carrier use, the Wildcat was an important contributor to Allied success in the Guadalcanal Campaign. Though not as nimble as its main Japanese opponent, the Mitsubishi A6M Zero, the Wildcat quickly earned a reputation for its ruggedness and ability to withstand shocking amounts of damage while still remaining airborne. Learning quickly, American pilots developed tactics to deal with the Zero which utilized the Wildcats high service ceiling, greater ability to power dive, and heavy armament. Group tactics were also devised, such as the Thach Weave which allowed Wildcat formations to counter a diving attack by Japanese aircraft. In mid-1942, Grumman ended Wildcat production in order to focus on its new fighter, the F6F Hellcat. As a result, manufacture of the Wildcat was passed to General Motors. Though the fighter was supplanted by the F6F and F4U Corsair on most American fast carriers by mid-1943, its small size made it ideal for use aboard escort carriers. This allowed the fighter to remain in both American and British service through the end of the war. Production ended in fall 1945, with a total of 7,885 aircraft built. While the F4F Wildcat often receives less notoriety than its later cousins and possessed a less-favorable kill-ratio, it is important to note that the aircraft bore the brunt of the fighting during the critical early campaigns in the Pacific when Japanese air power was at its peak. Among the notable American pilots who flew the Wildcat were Jimmy Thach, Joseph Foss, E. Scott McCuskey, and Edward Butch OHare. Selected Sources Military Factory: F4F WildcatChuckhawks: F4F Wildcat

Almost, But Not Quite

Almost, But Not Quite One of the most popular features on this site has been the list of false friends, those words that look the same or almost the same as English words but have different meanings. However, such words arent the only dangerous ones for those who believe (usually correctly) that knowing English gives them a head start on Spanish vocabulary. For there also are a number of words that might be called fickle friends, words that are roughly synonymous with English words but have a different connotation, or that are synonymous some of the time but not always. These words can be confusing to anyone with a knowledge of English who is speaking Spanish as a second language. (Although technically not accurate, false friends are often referred to as false cognates. Presumably, that would make fickle friends known as partial cognates.) To take an extreme example of a fickle friend, one so extreme it is on the list of false friends, look at molestar, which is related to the English verb to molest. In English, the verb can mean to bother, which is its Spanish meaning, as in the sentence they continued on their journey unmolested. But far more often, almost always, the English word has a sexual connotation that is absent in Spanish. Many of the words on the following list are something like that, in that they have a meaning similar to an English one but often mean something different. Translating them as the English cognates may make sense some of the time but frequently it wont. Accià ³n: It is usually synonymous with action in its various meanings. But to a stock broker it can also mean a share, and to an artist it can be posture or pose. Adecuado: This word can mean adequate in the sense of being appropriate. But adequate can have a negative connotation that adecuado doesnt. Its usually better to translade adecuado as suitable or fitting. Admirar: It can mean to admire. But it frequently means to surprise or to astonish. Afeccià ³n: Once in a while, this word does refer to a fondness toward somebody or something. But far more commonly it refers to a disease or some other sort of medical condition. Better words for affection are another cognate, afecto, and a separate word, carià ±o. Agonà ­a: Nobody wants to be in agony, but the Spanish agonà ­a is much worse, usually suggesting that someone is in the final stages of death. Americano: The understanding of this word varies from place to place. If youre from the United States, its safest to say soy de los Estados Unidos. Aparente: It can mean the same as the English apparent. However, the Spanish usually carries a strong implication that things arent what they appear to be. Thus, aparentemente fue a la tienda would usually be understood not as he apparently went to the store but as it appeared like he had gone to the store but he didnt. Aplicar: Yes, this word does mean apply, as in applying an ointment or a theory. But if youre applying for a job, use solicitar (although there is some regional usage of aplicar). Similarly, an application for a job or something else you would apply for is a solicitud. Apologà ­a: The Spanish word doesnt have anything to do with saying youre sorry. But it is synonymous with the English word apology only when it means a defense, as in a defense of the faith. An apology in the usual sense of the word is excusa or disculpa. Arena: In sports, arena can refer to an arena. But it is more commonly used as the word for sand. Argumento: This word and its verb form, argumenta r, refer to the type of argument a lawyer might make. It can also refer to the theme of a book, play or similar work. On the other hand, a quarrel could be a discusià ³n or disputa. Balance, balanceo, balancear: Although these words can sometimes be translated as balance, they most often refer to a swinging or oscillation. Words with meanings more closely related to the English balance include balanza, equilibrio, saldo, equilibrar, contrapesar  and saldar. Cndido: Although this word can mean frank, it more often means naively innocent. Colegio: The Spanish word can refer to almost any school, not just ones that provide university-level classes. Collar: This word is used when referring to the collar a pet (such as a dog) might wear, and it also can refer to a ringlike mechanical item known as a collar. But the collar of a shirt, jacket or similar type of apparel is a cuello (the word for neck). Collar can also refer to a necklace or similar item worn around the neck. Conducir: It can mean to conduct or (in the reflexive form conducirse) to conduct oneself. But it more often means to drive or to transport. For that reason, a conductor on a train (or other veh icle) is the person in the driving seat, not someone who handles tickets. Confidencia: Its meaning is related to the English meaning of confidence as a secret. If youre referring to trust in someone, confianza would be more appropriate. Criatura: Most commonly it means creature or being, including humans. But it is also commonly used to refer to babies and even to fetuses. Debate: This word often does refer to a debate, particularly one in a legislative body. But it also frequently refers to a discussion, one that doesnt have to include opposing viewpoints. Defraudar: This verb doesnt have to imply wrongdoing. Although it can mean to defraud, it more often means to disappoint. Demandar: As a legal term only, demandar and the noun form, la demanda, are similar to the English demand. But to demand something in a less formal situation, use exigir or exigencia. Direccià ³n: It usually means direction in most of the ways it is used in English. But it is also the most common way of referring to a postal or email address. Discusià ³n: The Spanish word often ca rries the connotation that a discussion has become heated. Alternatives include conversacià ³n and debate (which doesnt have to refer to a formal debate). En efecto: This phrase can mean in effect. But it also can mean in fact, not quite the same thing. Estupor: In medical usage, this word refers to a stupor. But in everyday meaning it refers to a state of amazement or astonishment. Usually the context will make clear what meaning is meant. Etiqueta: It can refer to etiquette and the requirements of formality. However, it also frequently means tag or label. The verb form, etiquetar, means to label. Excitado: This adjective can be synonymous with excited, but a closer equivalent is aroused - which doesnt necessarily have to do with sexual overtones but usually does. Better translations of excited include emocionado and agitado. Experimentar: This is what scientists and other people do when theyre trying something out. However, the word also often means to suffer or to experience. Familiar: In Spanish, the adjective is more closely connected with the meaning of family than in English. Often a better word to use for something youre fami liar with is conocido (known) or comà ºn (common). Habitual: The word often does mean habitual and it is a common translation for the English word. But it can refer to something that is normal, typical or customary. Hindà º: Hindà º can refer to a Hindu, but it can also refer to someone from India regardless of the persons religion. Someone from India can also be called an indio, a word also used to refer to indigenous people of North and South America. An American Indian is also often called an indà ­gena (a word both masculine and feminine). Historia: This word is obviously related to the English word history, but it is also similar to story. It can mean either one. Honesto: It can mean honest. But honesto and its negative form, deshonesto, more often have sexual overtones, meaning chaste and lewd or slutty, respectively. Better words for honest are honrado and sincero. Intentar: Like the English cognate, it can mean to plan or want to do something. But it also is frequently used to indicate more than a mental state, referring to an actual attempt. It thus is often a good translation for to try. Intoxicado, intoxicar: These words refer to almost any kind of poisoning. To refer specifically to the symptoms of alcohol poisoning, use borracho or any number of slang terms. Introducir: This verb can be translated as, among other things, to introduce in the sense of to bring in, to begin, to put or to place. For example, se introduce la ley en 1998, the law was introduced (put in effect) in 1998. But its not the verb to use to introduce someone. For that purpose, use presentar. Marcar: While it usually means to mark in some way, it also can mean to dial a telephone, to score in a game, and to notice. Marca is most often brand (with origins similar to the English trademark), while marco can be a window frame or picture frame. Miserà ­a: In Spanish, the word more often carries the connotation of extreme poverty than does the English misery. Notorio: Like the English notorious, it means well-known, but in Spanish it usually doesnt have the negative connotation. Opaco: It can mean opaque, but it can also mean dark or gloomy. Oracià ³n: Like the English oration, an oracià ³n can refer to a speech. But it also can refer to a prayer or a sentence (in the grammatical sense). Oscuro: It can mean obscure, but it more often means dark. Parientes: All of ones relatives are parientes in Spanish, not just parents. To refer to parents specifically, use padres. Peticià ³n: In English, petition as a noun most often means a list of names or a legal demand of some sort. Peticià ³n (among other words) can be used as a Spanish translation in such cases, but most often peticià ³n refers to almost any kind of request. Pimienta, pimiento: Although the English words pimento and pimiento come from the Spanish words pimienta and pimiento, they arent all interchangeable. Depending on region and speaker, the English terms can refer to allspice (malageta in Spanish) or a type of sweet garden pepper known as pimiento morrà ³n. Standing alone, both pimiento and pimienta are general words meaning pepper. More specifically, pimienta usually refers to a black or white pepper, while pimiento refers to a red or green pepper. Unless the context is clear, Spanish usually uses these words as part of a phrase such as pimiento de Padrà ³na (a type of small green pepper) or pimienta negra (black pepper). Preservativo: You might find yourself embarrassed if you go to a store and ask for one of these, because you could end up with a condom (sometimes referred to as a condà ³n in Spanish). If you want a preservative, ask for a conservante (although the word preservativo is also used at times). Probar: It can mean to probe or to test. But it is frequently used to mean to taste or to try on clothes. Profundo: It can have some of the meanings of the English profound. But it more often means deep. Propaganda: The Spanish word can have the negative implications of the English word, but it often doesnt, simply meaning advertising. Punto: Point often works as a translation of this word, but it also has a variety of other meanings such as dot, period, a type of stitch, belt hole, cog, opportunity, and taxi stand. Real, realismo: Real and realism are the obvious meanings, but these words also can mean royal and regalism. Similarly, a realista can be either a realist or a royalist. Fortunately, realidad is reality; to say royalty, use realeza.Relativo: As an adjective, relativo and relative are often synonymous. But there is no Spanish noun relativo corresponding to the English relative when it refers to a family member. In that case, use pariente.Rentar: In some areas of Latin America, rentar can indeed mean to rent. But it also has a more common meaning, to yield a profit. Similarly, the most common meaning of rentable is profitable.Rodeo: In the right context, it can mean rodeo, although there are differences between the typical rodeos of the United States and of Mexico. But it can also mean an encirclement, a stockyard, or an indirect path. Figuratively, it also can mean an evasive reply, a beating around the bush.Rumor: When used in a figurative sense, it indeed does mean rumor. But it als o often means a low, soft sound of voices, commonly translated as murmurring, or any soft, vague sound, such as the gurgling of a creek. Soportar: Although it can be translated as to support in some usages, it often is better translated as to tolerate or to endure. Some of the verbs that are better used to mean to support include sostener or aguantar in the sense of supporting weight, and apoyar or ayudar in the sense of supporting a friend.Suburbio: Both suburbs and suburbios can refer to areas outside a city proper, but in Spanish the word usually has a negative connotation, referring to slums. A more neutral word to refer to suburbs is las afueras.Tà ­pico: This word usually does mean typical, but it doesnt have the negative connotation that the English word often has. Also, tà ­pico often means something along the lines of traditional or having the characteristics of the local area. Thus if you see a restaurant offering comidas tà ­picas, expect food that is characteristic for the region, not merely typical food.Tortilla: In Spanish, the word can refer not only to a tortilla but also to an omelet.Último: Alt hough something that is the best can be referred to as lo à ºltimo, the word more commonly means last or most recent. Vicioso: Although this word is sometimes translated as vicious, it more often means depraved or simply faulty.Violar, violador: These words and words related to them have a sexual connotation more often than they do in English. While in English a violator may simply be someone who drives too fast, in Spanish a violador is a rapist.

Marketing Planning - Domino's Pizza Essay Example | Topics and Well Written Essays - 1500 words

Marketing Planning - Domino's Pizza - Essay Example Moreover, people are looking for innovation in the pizzas. Domino’s is offering a huge range of products apart from pizzas and are mainly focusing on customers with smaller pocket size. The SWOT analysis reveals that the organization has great deal of strengths and opportunities but is facing steep competition from its competitors like Pizza Hut and Pizza Express. After the situation analysis and studying the current market segment, target market and positioning strategies has been suggested. Introduction Domino’s pizza is a well known pizza delivery organization in this world. The passion and expertise shown by this organization and its employees in delivering fresh and hot pizzas has earned loyalty of numerous customers from all over the world and several awards for the organization (Domino’s Pizza UK & Ireland Limited, 2012). This report focuses on developing a marketing plan for Domino’s Pizza in UK. The pizza market of UK has recorded an increase of 2 1.5 percent in sales value between the year 2008 and 2013 and reached  £881 million (Mintel Group Ltd., 2012). This was primarily due to the thriving chilled sector and commodity inflation, which lead to higher self prices. The growth on the overall volume has increased by 7.3 percent over the period, which has acted as the accelerating factor in terms of both volume and values (Mintel Group Ltd., 2012). Chilled pizza has created a better and healthier image of quality amongst the consumers. On the other hand, frozen pizzas acts as a remedy for being processed. Reports also suggests that fifth of the users in UK are seen to show interest towards the British sourced meat. 23 percent of the parents are seen to show their concern regarding lack of pizzas for children (Mintel Group Ltd., 2012). ... Chilled pizza has created a better and healthier image of quality amongst the consumers. On the other hand, frozen pizzas acts as a remedy for being processed. Reports also suggests that fifth of the users in UK are seen to show interest towards the British sourced meat. 23 percent of the parents are seen to show their concern regarding lack of pizzas for children (Mintel Group Ltd., 2012). It has been observed that there is strong demand for microwaveable and gluten-free pizzas (Mintel Group Ltd., 2013). The demand for pizza has also increased among the demographic of 65 year old people. The pizza lovers of UK are also looking for change and innovation in their pizzas (Mintel Group Ltd., 2011). Product Range Domino’s Pizza mainly deals in pizzas ranging from chicken and prawn pizza, traditional pizzas, value plus pizza, value pizzas and â€Å"make your own† pizza. Apart from this, the organization also offers a wide range of side dishes, desserts and crusts. In side di shes they include breads, chicken, chips along with dipping sauce and drinks. In desserts, they include cakes, brownies, pancakes, dipping sauce and mousse (Domino's Pizza Enterprises Ltd., 2012). Hence, it can be concluded that they not only deals with pizzas but also offers a variety of other products. Customers The customers of Domino’s are generally the pizza loving people. They generally target the customers starting from college goers to people in their fifties. They not only target the lower-class people with their products but also the middle-class customers with bigger budgets. Children are not often seen to be the regular customers of Domino’s Pizza. They are

Health Disparities Assignment Example | Topics and Well Written Essays - 750 words

Health Disparities - Assignment Example There is a detail, analysis in the paper of the solution to the disparity and the people involved. The plan, implementation, track of the plan and assessment of the project is discussed in detail. The research paper then gives a conclusion on a wider scope of the whole country should the disparity go viral in the whole country. Atmore Community Hospital is well equipped with proper functioning structures and departments in Atmore (Baptist Health Care). However, the rate of increase in population and obesity in the community has presented a problem of lack of access to the hospital. Obesity is increasing in the community and most of the affected citizens cannot walk. The region is 8.4 square miles; this vast distance makes it difficult to patients to access services of the hospital quickly. The current development warrants this disparity to be eliminated with a possible solution. The lack of access to much needed health care services has made this fact a disparity that needs immediate attention and possible solutions. Atmore lies on an area of 22 km2, and the region has a high density of people totaling 922.5 people per square mile according to the last census p 2000. The population is growing daily, and most people have difficulties in accessing hospitals due to distance. The cost of treatment is expensive, and most people are unable to afford it, and wide area making it impossible to serve all people. The possible solutions include the introduction of mobile clinics to cater for the vast wide region. Implementation of affordable health care incentives, to accommodate the aged and the poor health care (Ungar). The incentive that includes controlling premiums of health insurance to affordable levels. The proposed solutions can only be achieved if they receive maximum cooperation from the leadership of Alabama State both financially and deliberation of laws. The leadership is charged with the responsibility of ensuring the medical department has enough

Final paper Essay Example | Topics and Well Written Essays - 1500 words - 6

Final paper - Essay Example It is time the government legalized the sale of organs. Legalization of organ sales will lower vital organs-related deaths boosting the supply of such organs, eliminating illicit organ markets, allowing access to cheaper organ transplant, and compensate donors. The demand for organs is overwhelming, and yet the supply is far too low. Right now, over 85,000 people in U.S. alone are on the list of those waiting for organs (Calandrillo 72). Out of these, a majority (about 60,000) requires a kidney, 17,000 are in desperate need of a liver, 4,000 are hoping for a lung, while 3,500 are desperate for a heart. The organs are the most important for the survival of any human being. Any defect in them can shorten a person’s life within a short period. The patients on the waitlist thus urgently need them as they are living on borrowed time. However, the supply of these organs is shockingly far much less. Calandrillo says that the year 2003 saw organs harvest from only 13,000 individuals to facilitate the mere 25,000 transplants in the U.S. (72). It means that the many patients who were not successful to get a required organ sadly died. Ironically, the painful shortage is because a majority of the organs go to the grave when the owners die. A lack of donation-appropriate organs is not a primary cause. A bumper sticker once read, â€Å"Please do not take your organs with you to heaven. Heaven understands that we are desperate for them here on the earth† (The Economist). Each year witnesses many Americans die in ways that would make it possible for an organ harvest. For example, some die in road accidents, others due to heart attacks and strokes but organs come from only a few of the possible donors. In fact, about 75% of the Americans are not ready to donate organ upon their death. Hence, the remaining percentage that have opted to offer an organ cannot sufficiently meet the national needs. The situation

Politics in organizations Essay Example | Topics and Well Written Essays - 1000 words

Politics in organizations - Essay Example Within the leadership discussion, it would be apt to state that the leaders within the organizational domains have exerted their authority in a positive as well as a negative fashion. What this means is the fact that leaders have usually used all forms of tools that will manifest their control over the subordinates and employees who are working under their aegis. The negativity stems from the fact when politics come about as a major force to reckon with. This is a hugely significant undertaking on the part of any organization which has decided for its own self that politics will be kept away no matter how difficult the circumstances turn out to be for the organization (Storey 2004). The changing world of organizations have seen that leadership and management realms are now depending heavily on the use of power and politics for the sake of meeting their goals and objectives. It is a given that any organization would dearly cherish the idea of a politics-free environment so that the employees could breathe easily and also that no ill-will will come about whilst one is working within the domains of the organization. However this does not always come about as a reality so to speak. The reason for the same lies on the shoulders of the management gurus and top management cadres that literally rule the roost when it comes to gaining an understanding of the organizational realms. There should be sound values and principles within the organizational boundaries which ask of the employees to exert their authority in such a manner that no illegal undertakings are done on their part. This will solve quite a lot of problems for the sake of the organizations as well as the employees themselves. Moving on, the role of management within this discussion is an essential one. This is because any management entity would absolutely appreciate the idea of having a non-partis an, non-political ideology within its work manifestations. It has usually been seen that

Democratic assessment Essay Example | Topics and Well Written Essays - 1750 words

Democratic assessment - Essay Example However, in this particular article, we are going to lay emphasis on the democratic organization and structure of Canada and at the same time compare it to the various democracies globally. First and foremost Canada is a country situated in the North American continent. It is a vast nation which stretches from the Atlantic Ocean to the pacific and further to the Arctic Ocean. 1Apparently, it is a federal parliamentary nation and at the same times a constitutional monarchy with the royal family as the head of the nation. On that note, the nation is founded on the following values: freedom, democracy, democratic leadership, human rights and finally the rule of law. 2However, the democracy in Canada has faced harsh criticism on the fact that it is termed as being less participatory on the part of representation following the politicians advocating for policies which serve their own interest as opposed the interest of the majority of the people. Despite all that, the government has tirel essly worked to restore the participation of the public through election. In addition to that, elections have provided a forum in which the people of a nation have control over the governing authorities and their policies.3 Apparently, elections have served as a vetting forum for the leaders. In addition to that, through elections people have been able to elect credible leaders for the various public administrative positions for instance the Member of Parliament in the case of Canada and therefore accountability in office has been boosted greatly since failure to deliver on office means one would not be reelected during the next election. 4Furthermore, elections give the people the authority to select the leader they feel will represent them fully in the government; address their grievance to the governing body. On the contrary, through referendum exercises the people have been able to approve the policies they regard in their best interest and at the same time disapprove some of th e policies formulated by the government that they view are unsuitable for the nation’s growth. In other words, elections have given the people power to select which policies to approve to law. 5For instance, in case the government of a nation needs to amend the constitution; which is the law of the country, they may require a majority vote of the citizens in a bid to approve and ensure the participation of the people in democracy of the nation. On a similar theme, people are also given the power to control the policy through the fact that they get to elect new officials during every election. On that note, the newly elected individuals come in with new ideas and policies which are aimed at improving the living standards of people. Consequently, the people are able to keep in check the activities of the government. Apparently, in Canada elections are held on several fronts in the government. 6On that note, there are the national, provincial, municipal and finally the territori al elections. Notably, the parliament of Canada consists of two major divisions; the House of Commons which contain three hundred and eight members and the senate which has one hundred and five appointees of the governor general with the aid of the prime minister. During

Politics in organizations Essay Example | Topics and Well Written Essays - 1000 words

Politics in organizations - Essay Example Within the leadership discussion, it would be apt to state that the leaders within the organizational domains have exerted their authority in a positive as well as a negative fashion. What this means is the fact that leaders have usually used all forms of tools that will manifest their control over the subordinates and employees who are working under their aegis. The negativity stems from the fact when politics come about as a major force to reckon with. This is a hugely significant undertaking on the part of any organization which has decided for its own self that politics will be kept away no matter how difficult the circumstances turn out to be for the organization (Storey 2004). The changing world of organizations have seen that leadership and management realms are now depending heavily on the use of power and politics for the sake of meeting their goals and objectives. It is a given that any organization would dearly cherish the idea of a politics-free environment so that the employees could breathe easily and also that no ill-will will come about whilst one is working within the domains of the organization. However this does not always come about as a reality so to speak. The reason for the same lies on the shoulders of the management gurus and top management cadres that literally rule the roost when it comes to gaining an understanding of the organizational realms. There should be sound values and principles within the organizational boundaries which ask of the employees to exert their authority in such a manner that no illegal undertakings are done on their part. This will solve quite a lot of problems for the sake of the organizations as well as the employees themselves. Moving on, the role of management within this discussion is an essential one. This is because any management entity would absolutely appreciate the idea of having a non-partis an, non-political ideology within its work manifestations. It has usually been seen that

International Finance Course project Research Paper

International Finance Course project - Research Paper Example Since early 2006, The BOT tried several policies to curb the phenomena but to no avail, and in the end, in December 2006, it introduced this policy. Below is a more detailed discussion of this. After 2004, as access to credit became easier in developed countries due to lower interest rates, investors began to look for opportunities to invest in developing countries where the interest rates were high. As a result, nearly all East Asian countries had high inflows of foreign investment, as did Thailand. While this investment can help in the development of countries, they can be equally discouraging and even disastrous if bulk of these investments are short-term and speculative in nature. The reasons for this are explained below: 1) Local currency appreciation: With more inflow of foreign investments, the local currency tends to appreciate making local exporters less competitive. 2) Large inflows: Large injections of investments in a small economy can cause distortions and even havoc if pulled out suddenly 3) â€Å"Hot money†: If the investments are pulled out suddenly, the economy can crash 4) Asset bubbles: Large investments in one sector can cause unsustainable growth on sector assets (example real estate) 5) Household credit: With inflows, households tend to borrow more leading to high household debt than they can possibly service In 2005 and 2006, Thailand saw unprecedented increase in capital inflows. This is illustrated below in table 1. However, as the FDI component (long term investments) was not in line with all the investments, it was clear that most investments are short-term in nature. Also, according to the Bank of Thailand, a large part of this money was going into currency (Thai Baht - THB) speculation which is illustrated by the continuous appreciation of THB against the US Dollar (USD) as shown in Figure 1. Table 1 Annual Flow of Foreign Investment in Thailand 2003 2004 2005 2006 Current Account 4784 2767 -7852 3240 FDI 4608 4952 7297 9563 Debt securities -827 17 487 -267 Equity securities 583 180 2158 4744 Others (Corporate & government loans + trade credit) -9293 -7232 3042 3758 Total -145 684 5132 21039 Source: FPRI Both 2005 and 2006 saw a huge increase in investments in equity securities, which is typically a short-term investment. While the FDI did register and increase, it was relatively only a small proportion of the total flow of capital. Figure 1 Exchange rate of THB against USD from mid 2005 to December 2006 As seen in figure 1, on the left, the THB was continuously appreciating against the USD from around 42 THB/USD to below 36 THB/USD. This appreciation of the THB meant that the local companies were losing competitiveness. The BOT tried several policies to prevent appreciation of THB, was unable to stem it. The key measures tried were (BOT 19-20) â€Å"Permitting a larger amount of residents’ investments abroad, as well as discouraging short-term capital inflows through raising the total permissib le outstanding balance in the foreign currency deposit (FCD) accounts of corporate residents. On 4 December 2006, the Bank of Thailand implemented measures on short-term capital flows which required non-residents to hold securities for longer than 3 months and allowed domestic financial institutions to borrow baht from non-residents without underlying trades or

Literary Canon Definition Essay Example for Free

Literary Canon Definition Essay A literary canon is a classification of literature. It is compromised of literary works that share similar or related characteristics and are considered to be the most important of a specific time frame or place. The process in which a work is canonized is completely subjective. And just as the judgments and opinions of people change over time, so do literary canons. The status a work receives when it is entered into a literary canon is based on its relevance to the time period. Therefore a social change such as the feminist movement can determine what works are added and removed from a literary canon  Both the works of Gail Godwin’s â€Å"A Sorrowful Woman† and Karen Van Der Zee’s â€Å" A Secret Sorrow† were composed during the rise of feminism. However, the perspective of woman each work has varies greatly. â€Å" A Secret Sorrow† reflects the stereotypical view of woman that the feminist movement so strongly opposed. The view that woman are child bearing objects and should complete the role of the traditional housewife is irrelevant to the social changes happening during time period. In stark contrast, â€Å" A Sorrowful Woman† is written about a woman who is weary and unsatisfied with her role as a mother and child. She even goes as far as to detach herself from her family and isolate herself into one room. This perspective ties closely with way many women felt during the time period when feminism was rising. Thus its social and historical relevance to the time period makes â€Å"A Sorrowful Woman† a much better fit to be entered into the literary canon.

The Stress In The Workplace Psychology Essay

The Stress In The Workplace Psychology Essay Stress is a common daily experience for many people, increasingly in the workplace. Employees complain that there are many elements that produce stress in the workplace; for example, relationships with other employees, occupational demands and lack of control work (Cooper, Dewe and ODriscoll 2001). A survey of over a million employees in the UK found that over fifty percent of them experienced health problems due to stress. More and more employees appear to be suffering from ill health, often attributed to stress. Some psychologists claim that job stress affects more than sixty percent of all workplaces in the UK (Cartwright 2000). Stress is a significant and increasing problem in many countries (Chmiel 2008). Many researchers believe that there are three main types of stress (Copper and Payne 1988): stress as a reaction; stress as a stimulus; and stress as an intermediary procedure between both reaction and stimulus. Thus, stress is a psychological or physiological response when peo ple face a difficulty. Currently, some theories suggest that stress is a negative sentimental state which is due to the reaction between people and their surroundings (Arnold et al. 2010). However, stress may also have a positive effect on employees. This essay will focus on the definition of stress and two causes of stress work-related causes and individual personality causes in the workplace. Then evaluate the organizational techniques and individual techniques of reducing stress. The first step in solving any problem is to be beginning by understanding the issue. The definition of stress is argued by many psychologists. Since 1929, different researchers have developed various definitions of stress. Some researchers believe that the definition should be impartial, while others suggest that it could depend on individual opinions (Furnham 2005). According to the early studies, Selye defines stress as the non-specific response of the body to any demand made upon it (1956 ¼Ã…’pp.27-29). Selyes definition concerns the physiological reaction instead of incorporating both psychological and physiological responses. A few years later, Cox (1978) illustrates that stress can be explained into three meanings: reaction-based, stimulus-based and interactive. Moreover, this theory is developed by other psychologists. Semmer (2003) claims that stress can be divided into stimulus, response and the intercede course between response and stimulus. Hence, Semmers definition is the most popular definition in sphere of learning. People use his definition to deeply understand stress. At present, stress is regarded as a public problem for most of employees. People try to find the roots of stress, especially in workplace. Some psychologists say that stressors such as workload, work schedule and conflict at work are the main sources of stress in the workplace (Landy Conte 2004). Furnham (2005) divides the main stressors into two types of cause: work-related causes and individual personality causes. He separates these stressors from the internal cause (personality) and external cause (environment). Currently, several studies prove that these two main causes which can produce stress in workplace. One of causes is work-related cause. Regarding work-related causes of stress, it includes job requirements, job role, work overload, work underload, organizational change, and other stressors. Firstly, Job requirements are the most significant factor which cause stress in the workplace. There are some demands which can make a job more and more stressful for instance, risk and danger. Police officers, firefighters, and other people in occupations where they often have to face physical threats always need to reduce the stress (Arnold et al. 2010). Secondly, Role-stressors include role conflict and role ambiguity (Woods West 2010). It affects the work settings and social support. Role ambiguity can also be a source of stress if a job description is too vague, and therefore employees are unsure of what duties they have in the office. Thirdly, Work overload and underload also influence emp loyee physical and mental health. Work overload means that there is too much work or work that is too difficult for an employee to complete. On the other hand, work underload means work is too simple to being a challenge for employees (Schultz Schultz 2002). Both work overload and work underload can lead to stress. The more time required completing a task, the lower employees level of happiness, and as a result, it impacts employees health and state of mind. The next factor is organizational change. Usually, it is difficult for employees to find their positions when the situation or environment changes. In that instance, not only the organization changes but also the demands of the organization changes, which in turn can make employees feel stressed. Finally, there are additional stressors in workplace, such as negative leadership and career development. Negative leadership gives employees pressure when they are provided negative feedback. Moreover, most of employees worry about th eir career development. In an employees career development, worrying over promotion and performance appraisals can be a significant factor of stress. Consequently, Work-related causes are external causes, which are objective and hard to change. The other main cause is individual personality causes. In this case, stress is influenced by individual factors, such as personality types, subjective opinions, and intelligence (Furnham 2006). There are many unique elements which can produce stress. Furthermore, peoples tendency to pay attention to the negative sides of an event is also a source of stress for employees. An individuals personality is an internal cause which can change by employees. Thus, these two causes are the common reasons of producing stress. Most employees are bothered by work-related causes, and are suffering from the negative effects of stress for a long time. As the cause of stress already discussed indicate, most researchers assert that stress is a growing problem in many countries one that has the potential to increase in the future (Chimel 2008). In general, stress tends to have negative consequences. Nevertheless, there are also some positive effects of stress in workplace. While, Selye (1956) believes that there are two kinds of stress distress and eustress. Distress is negative stress which can affect peoples health. Eustress is positive stress which can motivate people to reach a goal. Distress expresses the negative consequences of stress. These negative consequences can be separated into three main types: behavioral, psychological, and physiological (Woods West 2010). Initially, for behavior outcomes, people could make more mistakes during the learning and understanding processes. For example, fast food delivery workers can get into accidents more easily when there are too many deliveries to make (Landy Conte 2004). This is because they cannot pay more attention to the situation on the road when they are worried about how they can make deliveries on time. That is very dangerous for workers. Then, the psychological consequences of stress are also serious. Burnout, a common psychology consequence of stress, is a prominent negative effect of stress especially in caring careers nursing and teaching (Landy Conte 2004). For instance, a job which has massive workload and high work demands, usually leads to burnout. Normally, burnout will affect individual achievement. Employees who have low individual achievement will have difficulties facing challenge or difficulties well. It is clear that the high workload and job demands will increase the risk of burnout. In the meantime, some physiological changes result from stress as well. Some early studies reported that stress not only causes heart disease and headaches but also increases blood pressure and heart rate (Arnold et al. 2010). It is hazardous for employees that stress can threaten their life. The negative consequences of stress are easy to uncover, although, many articles have shown that stress can also have a positive influence in workplace. Selye (1956) suggests that a suitable amount of stress can help employee to develop their full potential. Because of eustress, they are good at receiving and acting on positive feedback during work time and they continue to find new challenges in their career development. Consequently, employees can get their goal soon. Stress can encourage employees to be successful in workplace. Nevertheless, most of the time, people spend lots of time studying the negative side of stress instead of the positive. The negative consequences of stress are the main problems that mostly disturb employees in workplace. Because of the negative consequence of stress, nowadays, there are many methods that can reduce or manage stress in the workplace. Some psychologists say that people can use organizational techniques and individual techniques to reduce stress in the workplace. Organizational techniques include changing the organizational climate and providing employee assistance procedure. The organization should make sure that employees are able to adapt to change (Cooper Locke 2000). It is important that employees engage in the decisions leading to change in the workplace. Participation could assist employees in adapting more easily to changes. Employees have a right to express their ideas and opinions. It can help employees to reduce or prevent the stress. Providing employees with assistance procedures means that organizations define employee roles and provide programs about stress management. In order to reduce stress which due to role ambiguity, organizations should give employees a clear job d escription before they start to work. It is an effective way to reduce employees stress. Moreover, appropriate job demands can prevent and reduce work overload and underload. Anther effective way to help employees reduce stress is by providing stress management programs. For example, a survey of 130 workers in Netherlands who engage in a stress management training program reported that it is an effective solution for reducing psychology stress. More importantly, the effects of this program lasted for six months (Schultz Schultz 2002). Accordingly, training programs could be successful in helping employees reduce stress levels in the workplace. On the other hand, Individual techniques for reducing and limiting stress are also important for employees. Since the 1930s, relaxation training has been used as an effective solution for reducing stress. The purpose of this kind of training is decrease the blood pressure. That way, employees begin to feel relaxed more quickly. In addition to the methods already described, biofeedback is another popular technique for reducing stress. Through the feedback of heart rate or blood pressure, people are taught to manage their internal state. Biofeedback can also be used to control brain waves. Keeping calm is an essential element of reducing stress. As a consequence, both organizational techniques and individual techniques are effective ways for helping employees to reduce stress. However, in fact, the organizational techniques are easier than individual techniques to enforce in a company. In conclusion, stress, an increasingly public problem, bothers most employees in modern society. Some psychologists claim that stress is a reaction and stimulus. It is a kind of psychological or physiological response shown when people face challenges or a threatening situation. There are internal causes individual personality and external causes work-related causes. Work-related cause is the main cause for producing stress in workplace. Selye (1956) demonstrates that eustress is one kind of positive stress. Eustress can motivate employees to improve themselves and get their goal. Other researchers, however, say that stress only has negative effects on employees, such as disease and burnout. In accordance with the negative effects of stress, the measures of reducing stress are divided into two categories: organizational techniques and individual techniques. These techniques deal with the stress due to work-related causes and individual personality causes. In the workplace, not only the employees but also the organizations leaders should be concerned about reducing stress.

The Good Life in Epic Narratives :: Odyssey Iliad Essays

The Good Life in Epic Narratives Classic literature juxtaposes two ways of life that illustrate the poles of true happiness: a life of adventure, exemplified by Odysseus (The Odyssey), and the life at home, which poets and farmers represent. In The Iliad, Achilleus chooses to live a short, glorious life, even though he could have chosen to live a long life in anonymity. Arguments have been put forth that the life of adventure is a living hell, as Achilleus testifies from Hades after his death - in hindsight, he would have settled for the life of a slave and given up his glory, if only he could have lived longer. Alternately, the life of the (metaphorical) farmer has been despised as simple and ordinary, when true immortality is only attained with great accomplishments, such as sacking Troy or surviving heroic adventures which are then recorded. In a modern day autobiography of the 1996 ascent of Mt. Everest (Sagarmatha to the Nepalis, or â€Å"goddess of the sky†), Jon Krakauer reveals the human motivatio n behind adventure and tells the story of the men and women who lived and died on the expeditions to the summit during that spring (Into Thin Air). With epic literature and a recent epic, I will illuminate the values of a reflective life as well as the life of adventure, and delve into the necessary components of the ‘good life.’ The Choice of Achilleus I carry two sorts of destiny toward the day of my death. Either, if I stay here and fight beside the city of the Trojans, my return home is gone, but my glory shall be everlasting; but if I return home to the beloved land of my fathers, the excellence of my glory is gone, but there will be a long life left for me, and my end in death will not come to me quickly. -Achilleus (Iliad, IX.411) The decision of Achilleus is a crucial moment in understanding how fate works in epic (Homerian) literature. Thetis tells Achilleus of his opportunity to win renown as the greatest warrior of all time, earning glory through his fearless acts in battle against a foe who is sure to overcome the Achaians. The fate of ten years of attack on Troy hinge upon the decision of Achilleus, who is given the choice to win glory for the Achaians and, more importantly, himself.

Are Books Better than Films? Essays -- new images, overlook of material

According to the article, â€Å" Are Books Better than Films?†, â€Å"Films can bring whole worlds to life before our eyes, make characters into living, breathing fleshing blood, but books let you live everything† (â€Å"Are Books Better than Films?†). Very often book lovers are unsatisfied with the movie adaption of their favorite book. No doubt there have been great book based movies but that does not take the place of reading the actual novel. Reading books is better than watching the movie. This is better because often the movie tends to misinterpret information, which changes the plot, and lack sufficient character development. One of the many famous movie adaptions is from the teen novel series The Twilight Saga. Written by Stephanie Meyer, it has been extremely successful. The series is about a male vampire (Edward Cullen) and human female (Isabella Swan) who fall in love and struggle to keep their relationship. Teens ran out and got the books hot off the press and staked out movie theaters the first weekend it came out. The first weekend the movie came out in theatres it made over $69,637,740. It also ranked the number one movie in 3,419 across America ("Twilight (2008) - Box Office Mojo."). In movie versions, the director seems to overlook material that the reader finds vital to the plot. In the first Twilight book, when Edward and Bella get out of the car he does not touch her because he does not want to risk losing control (Meyer). In the movie, Directed by Catherine Hardwicke, he swings his arm around Bella shoulders and states he was going to hell anyways (Hardwicke). When the director did this he changed the plot because in the book none of the other characters knew Edward and Bella talked. Then all of a sudden Edward and Bella w... ...the chance to increase vocabulary and knowledge. Movies do not equate to books because they lack the following criteria. They do not have full character analysis as the book does nor do they stick to the story line of the book. Directors tend to take their creative liberties too far and begin to alter the plot and create new images of the story. Readers would love to see a great novel come to life but keep it the way the book has written it. "Are Books Better than Films?" Theguardian.com. Guardian News and Media, 06 Nov. 2013. Web. 17 Mar. 2014. "Are Movies Better than Books?" The Premier Online Debate Website. N.p., n.d. Web. 17 Mar. 2014. Meyer, Stephanie. Twilight. London: Atom, 2007. Print. "Twilight (2008) - Box Office Mojo." Twilight (2008) - Box Office Mojo. N.p., n.d. Web. 13 Mar. 2014. Twilight. Dir. Catherine Hardwicke. Paramount Pictures,2008. Film.

Advantages and Disadvantages of the HPV Vaccine in Adolescent Girls: An Ethical Essay

Human papillomaviruses (HPV) are a group of more than 40 types of viruses that infect the genital areas, throats (recurrent respiratory papillomatosis), and mouths of males and females and is the number one most common sexually transmitted disease (Center for Disease Control and Prevention [CDC], 2009). It is spread by genital contact. It is most easily spread by vaginal and anal sex, but also through oral sex and even just genital-to-genital (skin-to-skin). In 90% of people that contract HPV, their own immune system clears it up within two years, most never even developing any symptoms from it (CDC, 2009). Out of the many types of HPV types, most end up causing warts on one of the above-mentioned areas, while a certain few are known to cause cervical cancer. Lockwood-Rayermann & McIntyre (2009) state that â€Å"[t]he most common oncogenic/high-risk virus types worldwide and in the United States are Types 16, 18, 31, 45, and 52; 11% of invasive cervical cancers in the United States are caused by Types 16 and 18 (55% by Type 16 and 22% by type 18). HPV Types 31, 45, and 52 comprise another 8% of all cases.† Cervical cancer is usually not detected until it is quite advanced, which is why women should get screened for cervical cancer regularly. There is also another precaution women can take. The Food and Drug Administration approved the very first vaccine to prevent cervical cancer by the types of HPV that cause it in June of 2006 (Thomas, 2008). This vaccine, being new, and therein little is known about its long term effects, has caused ethical debates about the use of it, particularly in adolescent girls. Thomas (2008) mentions that the CDC recommended, by a unanimous vote, that girls aged 11 to 12 years old receive this new HPV vaccine. This may seem  young, but in order for the vaccine to be effective, it must be administered before a person has been exposed to HPV, which happens during sexual encounters. Since few girls are sexually active at this age, most of whom haven’t gone through puberty yet, this is an ideal age to have them be vaccinated (Thomas, 2008). Thomas (2008) also goes on to say that this vaccine has been administered to 11,000 girls around the world with no serious side effects. Their ages ranged from 9 to 26 years old. This vaccine is given by a series of three shots over the course of six months and it’s important that they get all three to be effective, since little is known about the effectiveness of people who only receive one or two (2008). But is it ethical for a girl as young as nine years old to be receiving such an invasive procedure in order to avoid a sexually transmitted disease? After all, what nine year old is even thinking about sex and STDs? That is why this issue is one that is left for the parents to decide, and opinions are unsurprisingly mixed. One of the main arguments against vaccinating young girls with the HPV vaccine is cost. Thomas (2008) lists the total cost of this vaccine, for all three shots, as around three hundred dollars, relatively inexpensive considering the detrimental consequences of contracting one of the types that are known to cause cancer. There is another issue to take into consideration, though, when accounting for the price of this vaccination; the effects for protection are only estimated to be four or five years (2008). If a young girl were to be vaccinated at nine years old, and again at ages twelve, sixteen, and twenty, you are looking at close to one thousand dollars in total. How are parents with poor health insurance coverage or none at all supposed to protect their daughters for this virus that can cause cervical cancer? A parent can also anticipate losing a day’s pay to take their child to the doctor’s office or the clinic on three different occasions to receive all three shots. Because of the cost, and the limited duration of effectiveness, a lot of women decide not to get vaccinated and not to vaccinate their daughters, hoping that a better, longer lasting, and less expensive alternative will â€Å"arrive on the pharmaceutical market† at some point in the near future (2008). Another popular argument against HPV vaccination is that some parents view it as a green light for their daughters to behave promiscuously (Thomas, 2008). Much like condom distribution at high schools, there are those that view HPV vaccination as another way to promote, and cause a rise in irresponsible sexual behavior (2008). Thomas (2008) goes on to describe a conservative political group called the Traditional Values Coalition and how they have publicly denounced the HPV vaccine and claim that genital warts, cervical cancer, etc. are not a national health concern, and â€Å"that HPV can be prevented through abstinence and marital fidelity.† This group attributes â€Å"monetary gain† by pharmaceutical companies as a motive for the mandate for HPV vaccination. Like most every ethical or moral dilemma going on in this country, this issue rests in the parents’ religious and personal beliefs. Studies have shown that despite abstinence programs, teenagers still engage in sex, proving that something as insignificant as a vaccine is not going to encourage kids to have sex—they are having it anyway. Thomas (2008) cited a study that showed that 90% of teens are using condoms when they engage in sexual intercourse, but condoms alone cannot protect you from HPV, making the vaccine all that more important for young girls to receive. If a parents cannot set aside their religious and personal beliefs long enough to acknowledge that this vaccine has the potential to save their daughter’s life, then they may require a lot more than just education. Each year 6.2 million new cases of HPV come about and currently, 20 million people in this country are infected with HPV. The vaccine that is available has the potential to save 70% of the people it would otherwise infect from cervical cancer in young women (Thomas, 2008). â€Å"In 2008, an estimated 11,070 women in the United States will be diagnosed with cervical cancer, and 3, 870 women will die from the disease† (Lockwood-Raverrmann &McIntyre, 2009). Lockwood-Raverrmann & McIntyre (2009) go on to explain that the prevalence of HPV in peaks in women in their early twenties, and also go on to say that even younger women, i.e. teenagers, are more susceptible to the virus. They describe one possible explanation for this is because in younger women, it â€Å"could be the changing histology of the cervix following the commencement of puberty.† They go to say that â€Å"during this period of time, large populations of cells are undergoing maturation and are more  suscep tible to the development of an HPV infection† (2009). With all of this statistical data, it is confusing to think that some little girl’s parent’s are prepared to deprive her of a vaccine that could potentially save her life should the opportunity arise and she chooses to have sex. Again, said girl wouldn’t even have to have vaginal intercourse to contract Type 16 HPV, which would years later cause cervical cancer in which she could quite realistically die from. It is a frustrating and infuriating thought—that this girl could die because of her parent’s ignorance and/or their undyin

Pharmasim Preliminary Market Strategy Essay

Allstar Brands’ over-the-counter cold and allergy remedy Allround will continue to be the market leader among OTC cold medicines and continue to increase its stock price over the next decade in order to remain not only competitive, but the premier stock choice among competitors in the OTC cold and allergy remedy market. To further grow the Allround product it is essential to build upon the current strengths of the brand, but also seek additional areas for opportunity and growth. These goals will be accomplished by evaluating competitors entering the OTC cold and allergy remedy market and through careful planning and execution to enhance our current product to meet the desires and needs of consumers. Allstar Brands’ Allround product holds a strong position in the over-the-counter cold and allergy remedy market by being the market share leader, but there is no guarantee this trend will continue. Allround recognizes the need to continue to diversify and reformulate its current product line in order to remain competitive in light of an influx of competition. Allround competes in one of four product categories in the OTC market with no emphasis in the cough, allergy, or nasal categories. We will be better enabled to meet the desires and needs wanted most by consumers by enhancing the current Allround product line. Allstar Brands’ Allround product has been a profitable brand with manufacturer sales of over $355 million in its most recent period. To further increase sales it is crucial to ensure the Allround brand is being sought by all consumers in the OTC cold and allergy remedy market. Recent surveys show the Allround brand did not receive the best shelf space placement and this is a great concern to the future of the brand. It is important Allround reallocates its resources appropriately to maximize the efficiency of our channels of distribution in order to promote our brand to its fullest potential. Allround’s brand effectiveness and high recognition have allowed it to be among the price leaders in the OTC cold and allergy remedy market. This current trend is a great concern to the management team at the OCM group of Allstar Brands. In order to remain competitive Allround must closely monitor all pricing aspects associated with manufacturing and selling the brand. To ensure Allround can maintain a price leadership role in the market it must continually adjust its pricing tactics to better suit its consumers in periods of growth and decline. Allround’s success depends on the consumers who buy its product. To ensure consumers are purchasing our product Allround must offer the greatest value. By promoting our product to the appropriate demographics we can develop more sales and grow our customer base. Allround brand recognizes the need to promote its product through all types of mediums including coupons, point-of-purchase vehicles, and trial-size packages in order to maintain customer loyalty. If Allstar Brands is able to understand its customers on a more intimate basis then it can better provide for desires and needs sought by those purchasing medicine in the OTC cold and allergy remedy market. Situation Analysis The following is a situational analysis of all pertinent aspects of the current state of the market and of the Allround product. Using the â€Å"5 Cs† we have developed an overview of the current situation and hope to present it in a clear and concise manner. This covers the current external factors, major competitor factors, projected customer’s information, fellow distributor’s and retailer’s factors, and current company outlook. -Context: External factors -Collaborators: Who are we using to promote our product, and how do we motivate them? WhoWhyMotivate PharmacistsCustomers value and trust the opinions of pharmacistsMarket that boosting the sales of Allround will also boost drugstores sales Chain DrugstoresStatisticaly a high volume of sales come from thesePromoting this product will boost sales and garner more customers for both Allround and the drugstore Grocery StoresStatisticaly a high volume of sales come from theseConvince that this is the best OTC cold medicine and that stocking this will increase store sales DoctorsDoctors could recommend product to patientsDistribute samples to local doctors to encourage recommendations to patients -Company: Goal? Strengths and weaknesses? GoalsMetricsStrengthsWeaknesses Increase Stock Price10% increase per yearBrand awareness, market share, product quality, high potential growthUnacceptable budget allocation Increase Company Net Income10% increase per yearHigh income, high price, brand awarenessWeak portfolio Increase Company Annual Net Income~$74MBrand awareness, company growth, inelastic pricingSales coverage, Unused R&D capacity Increase Company Utilization~93%#1 product in market, new product line and reformulation optionsAlcohol additive in current formula, budget Increase Shelf Space Rank#1 product in retailBrand awarenessSales coverage and promotion, diluted advertising plan, budget constraints Target Market: The Allround initial marketing plan will be focused on four core groups. The four groups include empty nesters, mature families, singles, and retirees. The main marketing focus will be on singles and empty nesters, as those are our core customers. Singles and empty nesters is Allround’s primary demographic. These 2 groups are the perfect candidates due to their age. Young singles are defined as young adults living alone; Allround was made for fast relief for adults. Young singles, being largely independent, require fast and effective relief from cold symptoms. Empty nesters are classified as older people whose households are now empty. Mature families are also a large group of interest. Mature families usually have older children and are less cautious of the side effects on a teen. The parents of the household are also usually middle aged and still in the workforce, this is a perfect demographic for a fast relief cold medicine. Retired is an important, but already established, market for Allround. Due to this fact the company should focus less advertising on retirees. People past the point of retirement have already been largely exposed to the product. The chance of acquiring new customers from this demographic is low, and the advertising opportunity is past its prime. The marketing team has decided against advertising to young families, at least for the moment. Young families are especially concerned with side effects of medicine. Many families with young children won’t be as interested in adult cold medicines. Therefore, advertising efforts should be focused elsewhere. Allround should look into developing a child’s cold medicine in the future; bundle that with the original formula and market it to young families. Recommendations: Our recommendations are focused on the initial four major company expressed at the beginning of this report. First we will discuss how to improve our product, and by extension customer satisfaction, as well as possible new product lines. Second, we will focus on product placement and improving distribution channels. Third, we discuss possible pricing options and contingencies. Finally, promotion plans and increasing our circulation through major markets. The Allround product is a well recommended and widely trusted OTC cold and allergy medication. To maintain this image we need to further show our customers that we are listening. A major issue with current customers is the alcohol content, and resulting side effects, of the current Allround formula. To improve Allround’s image even further we must reformulate the current product to rid it of alcohol while still maintaining its effectiveness. Customers have also expressed interest in chest decongestant; by again reformulating the product we can add expectorant to further the overall quality of cold symptom relief. A final possibility would be to explore new product line options, such as an improved Allround product or a child’s cold medicine, to diversify the company and reach more markets. Allround has a very high shelf stock, however due to a large number of new competitors this number is decreasing. The first recommendation regarding placement of the product would be to increase the number of detailers to increase support of wholesalers and merchandisers; it is recommended that the number of initial detailers be at least doubled. Secondly, support must be shown for independent drugstores, therefore it is advised that the company allocate more of its sales force to that resource. Finally, more advertising and trial promotions need to be focused on chain drugstores and grocery stores. Allround has consistently been one of the higher priced OTC cold and allergy medicines, justified by its proven quality. Price is more mercurial than other factors in marketing; pricing must be determined on a yearly basis. Inflation rate and marketing forecast must be closely monitored to determine the companie’s actions regarding price. If the market outlook is favorable then price increase should match that of inflation rate; if the market outlook is not favorable the price increase must stay below inflation rate. Following this plan should ensure sales will follow a steady or upward trend, minimizing loss. Allround tries, and largely succeeds, at being a household name. To ensure this stays true promotion must be increased to compete with the influx of competition into the market, to do this we go back to reformulating the product. Due to Allrounds alcohol content, and subsequent side effects, doctors are more apt to recommend competitors with alcohol-free products. Removing the alcohol content would go great lengths in increasing doctor and pharmacist recommendations. More focus needs to be placed on trial promotions, while couponing should stay the same for the base product. Promotion funds need to be more targeted toward our major retailers, chain drug stores and grocery stores, as these largely use circulars and other promotional strategies.